Your story is too important to just give it a whirl and hope for the best… because hope is not a strategy!
We believe the process is just as important as the product – from inception to completion. That’s why our initial focus is to become a student of your business; to learn and understand your goals and then create a shared vision. Just as important as clearly communicating your message on video is our dedication to clearly communicating with you, the client, every step of the way. That way, the only surprise is just how amazing the finished product turns out!
Introduction
Focused Media Strategies is a research-driven full-service advertising agency servicing the home service industry.
What makes FMS unique is that our company is giving hard working people access to top tier research, new technological advancements and first-rate messaging which not too long ago was only accessible to Fortune 500 companies.
Market Research
Focused Media Strategies helps companies connect with their audiences by uncovering what is most important to customers. We employ different quantitative and qualitative research techniques to measure the perceptions, opinions, beliefs, and attitudes which compel them to act (or pass!) on a product or service.
We use online research technology to discover new insights, key themes, and trends held by potential as well as actual customers. Our research partners work closely with Focused Media Strategies to test video, audio, and print advertising.
Video Storytelling
Videos provide a window into your company or organization and provide a powerful tool to tell your story. Research studies verify that the visual cues are just as important as the spoken words to form an emotional connection with the audience.
Don’t believe it? Turn down the volume the next time you’re watching something and the message should still be loud and clear.
Keeping it Local
By crafting targeted, “market tested” messages – and then smartly placing those messages before the most likely customers, Focused Media Strategies has demonstrated a history of growing revenue for local franchises.
Put our decades of experience and expertise to work for you – let us help you create a story or commercial that uniquely fits your company or organization.
Crisis Management
A mishandled crisis can cause irreparable damage, which is why it’s crucial to get quickly in front of delicate situations. However, a crisis can also create opportunities, and FMS has the skill set to recognize the difference.
As former journalists, FMS creates rapid response teams to defend brands from threats that could damage reputations and cause financial loss.
