COMMERCIAL / STORYTELLING
Real People /
Precision Tampa Bay
Focus group research consistently reflects the customers’ desire to relate to a product or service on a personal level. In the home service industry, that means real people, real problems, and real repairs.
A spring break is the most common repair for a homeowner when it comes to garage door repair. FMS used real customers, a real spring break, and real technicians to connect with the audience for this commercial.